08 / Press and Media
Press and Authority
For journalists, editors, and podcast hosts. Everything you need to tell the story accurately and completely.
Download Media Kit↓Fast Facts
Revenue
$1.7M+ bootstrapped
EMV
$80K-$200K per campaign or event
Acquisitions
2 eight-figure acquisition-adjacent clients
Founded
Age 23
Education
University of Missouri, Cornell
Scholarship
Gilman Scholar
Heritage
First-Generation Haitian-American
International
5 countries
Six Stories the Press Should Be Telling
01
The Infrastructure Play
While the creator economy conversation has focused on individual creators, BYB has been building the infrastructure beneath them, growing past $1.7 million in revenue from a standing start at 23. The founder who understood what the industry needed before the industry did.
02
The Acquisition Story
Two clients, two acquisitions. BYB managed marketing for brands subsequently acquired in two eight-figure transactions. The co-founder building influence infrastructure for companies operating at acquisition scale.
03
The Category She Built
Before the sports family space was a recognized marketing category, Pierre-Louis was building in it. The co-founder who created a market by refusing to accept that it didn't exist yet.
04
The Titleholder Transforming the Title
Pierre-Louis holds the Miss Heritage Global title and is transitioning into a board role rather than simply stepping away. She is choosing to build the institution rather than leave it.
05
The Foundation Was Built, Not Inherited
A first-generation Haitian-American, Gilman Scholar, University of Missouri graduate, Cornell certificate holder, and Fortune 200 alumna who co-founded a seven-figure company at 23. Every credential was earned. Every door was opened from the outside.
06
The Institution-Builder
While most founders are building companies, Pierre-Louis is building across commercial systems, cultural systems, and institutional systems simultaneously. BYB, Miss Heritage Global, and a public intellectual platform that is only beginning to be documented.
Approved Bios
Short Bio (50-75 words)
Use for: Speaker introductions, podcast guest intros, website headers, press features
Abigail Pierre-Louis is a Haitian-American co-founder, cultural strategist, and institution-builder working at the intersection of modern branding, creator ecosystems, and cultural storytelling. A first-generation Haitian-American, Gilman Scholar, and University of Missouri business graduate with a business development certificate from Cornell, she co-founded Boost Your Brand at 23 and has grown it into a seven-figure content, events, influence and IP studio. Beyond the company, she is building a public platform and a global women's leadership institution designed to outlast any single campaign, client, or cultural moment.
Medium Bio (150-250 words)
Use for: Forbes, media kits, conference websites, interviews, LinkedIn About, award nominations
Abigail Pierre-Louis is a Haitian-American co-founder, cultural strategist, and institution-builder operating at the intersection of branding, creator ecosystems, experiential marketing, and AI-integrated systems. She is co-founder and CEO of Boost Your Brand (BYB), a modern content, events, influence and IP studio co-led with Hannah Smith, who has served as co-founder since the company's founding and formalized her role as President and Head of Account Management in 2024. A first-generation Haitian-American and Gilman Scholar, Pierre-Louis holds a business degree from the University of Missouri and a business development certificate from Cornell. Since co-founding BYB at 23, the studio has grown past $1.7 million in revenue, generating $80K-$200K in earned media value per campaign or event, and has managed marketing for two brands subsequently acquired in eight-figure transactions. Pierre-Louis currently holds the Miss Heritage Global title and is transitioning into a board role with the organization, contributing to its repositioning from pageant competition into a global women's leadership institution. Her international footprint spans Rwanda, Haiti, Qatar, France, and South Africa.
Press and Media Inquiry